Every year around this time, my business increases. Loan officers, mortgage brokers, and branch managers–in a flurry to set goals and make resolutions for the New Year– look for training services to improve their skills. They have high expectations for the year ahead, and rightly so. Everyone wants to succeed in their business.
Tennis psychology is nothing more than understanding the workings of your opponents mind.
For too long we’ve believe that which is not true. Yet in some cases, such as the placebo effect, the results are so positive, it’s hard to say that all lies are bad. Say what?
One of the most common objections a loan officer hears is “Your fees are too high!”. All too often, customers become fixated on price and closing costs alone, as the determining factor in making their decision. But price is just one small thing to consider when shopping for a mortgage.Here are some of the best responses/methods I’ve used to overcome the “price” hurdle.
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